Addendum - Newsletter chairs.ws n.7 July 2008

Besides the strictly functional and aesthetical traits of a product, creating design means conceiving and recognizing "beautiful" as simple, but most of all "good" as necessary, sustainable and sensitive. In this direction Tintori has been leading his efforts in the last years: investigating the connections between design and biology. These two realities are terribly different and distant today. Design is standing stationary, rigid, elementary and mainly ephemeral: the exact opposite to what is organic, growing, living. The genetic information marks the organisms with complicated growth and adjustment processes, through signals and dialogues based on chemistry. Our self body is only apparently and grossly symmetrical, just observe how different our own two hands are.

Nevertheless, tomorrow's design will explore the chances to give biological traits to the products: unlike the past, inspired from the sole shape in the creation of leaf-chairs or branches-lamps, tomorrow will be styling and designing a complex genetic code able to force a surface or a joint to change according to the user's needs and lifestyle. The geneticist information could and should be used in projecting and building process, to fill the immense gap between human being and product through morphological structures.

Giancarlo Tintori, art director and owner of Giancarlo Tintori srl, was born in Legnano (Milan) in 1961; he attends architecture faculty at Politecnico in Milan, integrated with design and graphics. He is professor in Fashion Management Master course at SDA Bocconi University in Milan, dealing particularly with the aspects tied to the retail-design, the sales points architecture and the brand identity expressed through architectonic details. Advisor at the Fashion National Chamber in Milan. He is professor at the AM5, Accademia del Lusso (luxury academy) in Milan. Member of ADI, ICSID, ICOGRADA and BEDA, the main international organizations for industrial design.

He wins in 1982 a the state television contest for set designing and took part for over 10 years to important cinema and television productions in Italy and abroad. He cooperates since 1995 mainly with fashion companies for which he follows the architectural concept, the store planning and the light design, executing all the plans for each architectural element and interior in the sales points. Artistic direction, graphics, styling, visual merchandising and window planning, even events conceiving for certain companies are other fields in which Tintori is engaged.

Recent works location:

abu dhabi – united arab emirates boutique | CESARE PACIOTTI | corniche road beirut - lebanese visual consultant | AISHTI | aishti bldg. | jal el dib bari - italy boutique | CESARE PACIOTTI | via sparano boutique | SADDLER | via argiro brescia - italy boutique | DIOPTRICA bergamo-italy boutique | BIFFI accessori | via tiraboschi 32 visual consultant | BIFFI | via tiraboschi 36 bologna - italy boutique | CESARE PACIOTTI | p.zza galvani, 1/l civitanova marche - italy total concept | ACINO | c.so vittorio emanuele building | padiglione ARIACQUA | office building | CESARE PACIOTTI | zona industriale b capri - italy boutique | CESARE PACIOTTI | via vittorio emanuele boutique | EXTÈ | via camerelle dubai - united arab emirates boutique | 4US | wafi hotel&mall_shop 573 boutique | CESARE PACIOTTI | burjuman center dusseldorf - germany showroom | D&G | fashion plaza showroom | FERRÈ jeans | fashion plaza showroom | ITTIERRE EXTÈ | fashion plaza showroom | VERSUS | fashion plaza firenze - italy boutique | CESARE PACIOTTI | via della vigna nuova styling for man collection | MAZZINI moda

istanbul - turkey boutique | CESARE PACIOTTI | kanyon center bouilding | FASHION SKY BAR | etiler art director | ITALBI | home collection boutique | WORKSHOP building | etiler livigno - italy boutique and visual consultant | RENNA SPORT boutique | RENNA SPORT BAGS boutique | RENNA SPORT SHOES boutique and visual consultant | DA GIUSEPPINA 1941 boutique and visual consultant | CONNACTION los angeles - usa boutique | CESARE PACIOTTI | rodeo drive showroom | CESARE PACIOTTI | brighton road kyoto - japan boutique | EXTÈ | bal 2f visual consultant | EXTÈ | bal 2f kobe - japan boutique | EXTÈ | bal 3f visual consultant | EXTÈ | bal 3f koln - germany exhibition | CASSINA | moebel messe macerata – italy consultant | MAGIS INTERNI | via dell'industria milano – italy showroom | 4US | via sant'andrea visual concept | BIFFI | c.so genova showroom | CASSINA | via durini showroom | CASSINA | via busnelli | meda design and visual consultant | CALVIN KLEIN | viale umbria boutique | CESARE PACIOTTI man collection | via sant'andrea boutique | CESARE PACIOTTI woman collection | via sant'andrea showroom and press office | CESARE PACIOTTI | via sant'andrea

Giancarlo Tintori
architect

Contacts:

Giancarlo Tintori srl
Via Giulio Belinzaghi, 17
20159 - Milano (MI) - Italy
Tel. +39 02 36529023
Fax +39 02 36530924
www.tintoridesigner.com
info@tintoridesigner.com