Addendum - Newsletter chairs.ws n.1 Gennaio 2007
Fabio Rotella
THE PERSONALITY OF THE DESIGN
By Fabio Rotella
Contemporary design ambition is certainly not to solve problems, in case, through imaginaries and spurs, is to define new ones.
Present-day products themselves incorporate hidden values that sometimes push the object to take distance from the real aim for which it was conceived.
All the technical sides and the advantages of the computer programming give the possibility to almost everyone to design an object.
Geographical borders have been overthrown and time has considerably shortened, while the living spaces draw attention on new aesthetic and functional features.
From public to private, amusement and leisure, comfort and care of ourselves, work and advanced services, pigeonhole themselves in every day life to mould and standardize everyone's needs.
The trend to personalize, tame and customize becomes a key characteristic, only the objects that sketch out the trajectories of the future of a project can infuse this characteristic.
“Home” represents the most singular concept of personalization: it is a casing, in which spaces, colour, light and designed elements concur creating an overall quality concept, in which every element contribute to this definition with a strength of its own. An aesthetic balance chosen for whom will dwell the living space, always suitable to every day life.
Spatial contents, interacting with objects, acquire more and more value, putting on the stage different points of view on domestic living.
Formal and aesthetic choices do not mark stylistic bonds anymore, but simply a starting point to foresee the developments of new judgement indicators.
As proposals and suggestions rise, references, remakes and false innovation fragment, designers have the responsibility to become the interpreter of the different personalities.
Today, more than in the past, the choice of an object depends on its capability to look like us, to recognize us, to stimulate our sensibility and to give rise to our new and unknown emotions. Its power to infuse us the energy to let us feel part of present time.
Fabio Rotella
designer
Contacts:
Studio Rotella
V.le Beatrice d'Este, 30
20122 - Milano
Tel. +39 02 584 30 345
Fax +39 02 584 35 168
www.studiorotella.com
info@studiorotella.com
By Fabio Rotella
Contemporary design ambition is certainly not to solve problems, in case, through imaginaries and spurs, is to define new ones.
Present-day products themselves incorporate hidden values that sometimes push the object to take distance from the real aim for which it was conceived.
All the technical sides and the advantages of the computer programming give the possibility to almost everyone to design an object.
Geographical borders have been overthrown and time has considerably shortened, while the living spaces draw attention on new aesthetic and functional features.
From public to private, amusement and leisure, comfort and care of ourselves, work and advanced services, pigeonhole themselves in every day life to mould and standardize everyone's needs.
The trend to personalize, tame and customize becomes a key characteristic, only the objects that sketch out the trajectories of the future of a project can infuse this characteristic.
“Home” represents the most singular concept of personalization: it is a casing, in which spaces, colour, light and designed elements concur creating an overall quality concept, in which every element contribute to this definition with a strength of its own. An aesthetic balance chosen for whom will dwell the living space, always suitable to every day life.
Spatial contents, interacting with objects, acquire more and more value, putting on the stage different points of view on domestic living.
Formal and aesthetic choices do not mark stylistic bonds anymore, but simply a starting point to foresee the developments of new judgement indicators.
As proposals and suggestions rise, references, remakes and false innovation fragment, designers have the responsibility to become the interpreter of the different personalities.
Today, more than in the past, the choice of an object depends on its capability to look like us, to recognize us, to stimulate our sensibility and to give rise to our new and unknown emotions. Its power to infuse us the energy to let us feel part of present time.
Fabio Rotella
designer
Contacts:
Studio Rotella
V.le Beatrice d'Este, 30
20122 - Milano
Tel. +39 02 584 30 345
Fax +39 02 584 35 168
www.studiorotella.com
info@studiorotella.com