Addendum - Newsletter chairs.ws n.01 January 2010

DESIGNING PATH OF A MASTERPIECE
by Alessandro D'Angeli


"How can I explain my wife that when I’m looking out of the window I am actually working?"
Joseph Conrad

For me designing is a way to create, a way that, "although as free as fantasy and as exact as invention, includes all the aspects of the problem, and not only image like fantasy does or function as invention does, but also the psychological,  social, cultural, economical, human sides. We can talk design when creating an object, a symbol, an environment, a new didactic, a design method to solve collective problems."

Actually talking design is talking about collectivity, therefore in the present time about contemporaneity. The global and non-temporal design contemporaneity has lead to an aesthetic hierarchy which sets the hybridism on top. By the term hybridism I intend a product aesthetics that molds itself on all the aesthetic territories contaminated by any kind of creativity.

For the Swiss architect Bernard Tschumi, linguistically speaking, architecture suggests an unconscious condition of the Freudian meaning of fragment, as dialectic multiplicity of a process "Architectural fragments  (parts of walls, rooms, roads, ideas) are all we can actually see. These fragments are like beginnings without conclusions. There is always a fracture between real and virtual fragments, between memory and fantasy". I just conceive the minimal definition of design, in the relationship between Space, Movement and Event. I intentionally put my work the hierarchy disjunction between function, form and social values.



This means that design, both abstract or concrete, must immediately take the forms of materiality because design is first of all the materialization of a concept. Straight afterwards, the event must take place, the uncertain, the illusory. Unlike the archetypical inventor, the designer must nowadays develop a liberating ability of borrowing pieces and bits of other images, materials and objects and re-use them, bending them to his projects; he has the boldness and arrogance of stealing from other arts and media, to become other arts and media.



Alessandro D'Angeli was born on a snowy day in Rome on January 1985. Since he was very young, he has lived in connection with art and creativity, due to a strong attachment to its priceless LEGO bricks that became a kind of "obsession-autism". At this time he moved closer to some of the art forms that have marked his teen years: writing, comics and the '80s TV series, MacGyver in a particular way. Inspired by this character, he discovered by accident the college of Industrial Design in Rome, that he would have finished in 2009 with a specialization in Product Design.



In 2006 he followed the Advanced Training Course of "Process and Product Innovation", in conjunction with a collaboration with SLAMP. In 2008 he created, developed and put up the competition-exhibition- event SUNLUB: FOR A CREATIVE OUTDOOR with the role of Art Director and of General Coordinator; in the same year he collaborated with the company UNOPIU'. In 2009 he created a catalogue of products in both self-production and cooperate with small and middle businesses and artisans of Lazio Design System.

Now deals with product and graphic design as a Designer and as Art Director for various Italian companies; he is Curator and Coordinator of exhibitions and fairs. There are many mention and publications received for his works.

Alessandro D'Angeli
product&graphic designer


Contacts:

via Nomentana Nuova 21
00141 - Roma (RM) - Italy
Cel. +39 338 1972000

www.alessandrodangeli.it
info@alessandrodangeli.it